E-mails

US Marketing E-Commerce Email Campaigns

As the Lead Digital Designer for Benefit Cosmetics in the United States, my role involves overseeing and shaping the visual elements of all email marketing sale campaigns. I worked closely with marketing and creative teams to develop compelling visuals, graphics, and layouts that drive engagement and conversion rates. My primary goal is to ensure that each email campaign effectively communicates Benefit Cosmetics' products and promotions while maintaining a consistent and appealing brand image. This role involves a blend of creativity, strategic thinking, and attention to detail, all in the context of email marketing to drive sales and customer loyalty.